Curated Agency
For Highly-Skilled Designers


Agency specializing in Design furniture, Collectible design and Master Craftsmen for high-end hotels & Interior Architecture Professionals.

Design to Society provides comprehensive guidance to furniture designers seeking to strengthen their presence in the high-end market and expand internationally.

Our support is built around three complementary pillars : Commercial Services, Communication Strategy,
Business Development.

Commercial Services

Commercial Services

  • We act as the official commercial representative of your brand in key international markets. Our mission is to embody your values, uphold your standards, and ensure your artistic vision is faithfully conveyed across all touchpoints. We present your collections to qualified buyers, specifiers (architetcs, decorators), and decision-makers in high-end hospitality and retail sectors.

    "We are your voice abroad, ensuring consistent and elevated brand presence."

  • Our team receives in-depth training on your collections, materials, manufacturing processes, and brand philosophy. This expertise allows us to present and position your pieces accurately and compellingly, tailoring the message to each audience from interior designers to procurement managers.

    "We speak your product language fluently to educate and inspire our network."

  • We nurture long-term commercial relationships with decision-makers in the luxury design and hospitality industries. Our network includes hotel groups, architects, interior design studios, concept stores, art consultants, and private collectors. We facilitate introductions, organize presentations, and manage follow-ups to convert interest into opportunities.

    "We connect your creations to the right people, at the right time, in the right way."

  • We act as a dedicated interface between your workshop and your clients, ensuring smooth and professional communication at every stage: pre-sales, logistics coordination, customization, after-sales, and project follow-up. Our goal is to ensure client satisfaction while preserving your creative time.

    "We handle the commercial complexity so you can focus on creation."

  • We identify and activate new business opportunities in untapped regions or sectors aligned with your brand’s DNA. This includes market analysis, entry strategy, prospecting, and strategic introductions.

    "We open doors to territories where your art deserves to be seen."

  • We develop a multi-channel sales strategy tailored to your positioning from B2B showrooms and concept stores to online platforms and project-based sourcing. We ensure coherence across channels, aiming for both visibility and profitability while preserving the exclusivity of your work.

    "We craft smart sales architectures to elevate and sustain your commercial development."

Communication Strategy

Communication strategy

  • We design and implement bespoke public relations strategies to position your brand within the most relevant cultural, artistic, and luxury design ecosystems. We maintain close relationships with influential journalists, curators, editors, and opinion leaders to amplify your visibility and credibility.

    "We build narratives that elevate your presence and resonate with the right audiences."

  • We help curate and produce high-impact events from intimate private previews to immersive brand experiences that showcase your work in memorable and meaningful ways. Our services cover concept creation, venue selection, guest curation, on-site management, and post-event outreach.

    "We turn your creative universe into an experience your audience won’t forget."

  • We craft integrated media strategies tailored to your positioning and growth objectives. This includes identifying key media outlets, coordinating interviews and features, managing media buying, and aligning your presence across print, web, radio, and TV to ensure maximum reach and brand coherence.

    "We orchestrate your media presence with precision and purpose."

  • We provide strategic creative direction to ensure visual and narrative consistency across all touchpoints. This includes branding, storytelling, editorial tone, image curation, and campaign design — always in harmony with your identity and artistic essence.

    "We shape your image with vision and coherence, from concept to execution."

  • We manage proactive and reactive press relations, from press kit creation to press release distribution and journalist outreach. We coordinate interviews, organize press trips or visits, and handle media inquiries to build long-term editorial relationships.

    "We make sure your story gets told — by the right voices, in the right publications."

  • We develop and execute data-informed digital campaigns to increase visibility, engagement, and conversion. From social media strategy and influencer marketing to content creation and SEO/SEA optimization, we help you connect authentically with your digital audience.

    "We translate your artistic DNA into meaningful digital impact."

Business Development

Business development

  • We conduct targeted exploration of high-potential markets, analyzing sector trends, client behavior, regulatory environments, and local competitors. This includes identifying the most relevant geographic zones, cultural hotspots, and verticals where your brand can thrive. We validate opportunities before engaging resources.

  • Maintaining strong, lasting relationships is at the heart of our approach. We ensure consistent engagement with existing clients, specifiers, and partners through personalized communication, project follow-up, and after-sales support. Our goal is to build loyalty and repeat business through trust and reliability.

    "We cultivate trust to grow your ecosystem of partners and clients."

  • We bridge cultural gaps between your brand identity and local expectations. From product storytelling to negotiation etiquette, we adapt communication styles, sales arguments, and presentation materials to align with cultural codes while preserving your creative integrity.

    "We speak the local language — without compromising your artistic voice."

  • We represent your brand with intention and precision, aligning every interaction with your strategic positioning. Whether you're aiming for exclusivity, artistic recognition, or high-end project visibility, we protect and enhance your brand image through consistent and elevated commercial presence.

    "We represent your brand as if it were our own with clarity, elegance, and ambition."

  • We design and implement bespoke sales strategies adapted to your creative model. This includes defining targets, segmenting audiences, choosing the right commercial channels (B2B, contract, retail, e-commerce), setting price structures, and developing pitch narratives. We work in agile mode and iterate based on real-world feedback.

    "We transform artistic value into commercial traction."

  • In collaboration with your creative direction, we help define key marketing priorities to support business growth: market positioning, messaging, promotional partnerships, event participation, and digital activations. Our role is to ensure that your marketing efforts reinforce your commercial goals.

    "We align storytelling and strategy to elevate your brand visibility and relevance."

Tailor-Made Services

Content Creation Content Creation
Content Creation

We produce original, high-quality content to support your brand narrative and enhance your visual and conceptual identity. Our services include strategic copywriting, photography coordination, filmed interviews, editorial videos, product descriptions, and storytelling tailored to digital platforms such as websites and social media. Every piece is created to reflect your universe and resonate with your audiences.

Designer’s PR Starter Kit Designer’s PR Starter Kit
Designer’s PR Starter Kit

A comprehensive communication kit designed for designers launching a new project or collection. This includes a professionally written press release and press kit, curated visual assets, a brand and project presentation deck, and integration into the Design to Society PR network across design, hospitality, and lifestyle media. Ideal for those looking to enter the market with clarity, coherence, and visibility.

Strategic Consulting Strategic Consulting
Strategic Consulting

We offer one-on-one consulting sessions tailored to your current needs and ambitions. These may include event strategy and curation (fairs, exhibitions, pop-ups), business development support (client sourcing, prospecting strategies), introductions to buyers, curators, retailers, or consultants, and the review of commercial materials such as pitch decks, offers, or outreach campaigns. Each session is designed to provide actionable insights and strategic clarity.

Newsletter Curation Newsletter Curation
Newsletter Curation

We design and manage a branded newsletter entirely dedicated to your brand, distributed to our exclusive network of over 100,000 registered professionals across the design, hospitality, and lifestyle industries. From editorial planning to content creation and visual direction, each edition is crafted to reflect your identity and business objectives. Whether you're announcing a new collection, sharing media coverage, inviting to an event, or building long-term storytelling, we ensure your voice reaches the inboxes that matter most.

Branding Branding
Branding

We support you in building or redefining your brand identity to strengthen your positioning and clarify your presence across digital channels. This strategic work allows us to immerse ourselves in your brand universe, benchmark your competitors, and provide a clear, coherent vision aligned with your business goals.

Media Campaign Kit Media Campaign Kit
Media Campaign Kit

We create and manage bespoke media campaigns to increase your visibility across digital, print, and social platforms. Depending on your objectives, this may include influencer collaborations, targeted advertising on Google, Instagram or LinkedIn, editorial partnerships, and media planning aligned with your commercial calendar. Our approach ensures that each campaign amplifies your brand message while reaching relevant, qualified audiences.

Artistic Direction

  • We guide you in defining the creative universe and aesthetic DNA of your collection, helping articulate its visual language, thematic direction, and coherence across products.

  • We craft or refine your brand narrative from core values and positioning to storytelling pillars and editorial tone to create a compelling and consistent identity.

  • We produce tailored content aligned with your art direction, including written pieces, visuals, reels, and social media assets that enhance your presence across platforms.

  • We design scenographic concepts for photoshoots, exhibitions, campaigns, or showrooms that elevate your pieces through meaningful and visually striking staging.

  • We create or update your visual identity from color palette and typography to graphic language and brand tone applied consistently across all communication materials.

  • We oversee the full production process, including moodboarding, casting, location scouting, styling, and on-set creative direction to ensure visual excellence and brand consistency.

  • We design and curate immersive spaces with a strong scenographic narrative, aligning layout, storytelling, and ambiance with your artistic vision and commercial goals.

  • We provide high-end creative direction for your digital presence including websites, immersive media, videos, and animations to ensure aesthetic coherence and luxury appeal.

  • We identify and coordinate external creative talents, guiding the dialogue and ensuring alignment with your vision through thoughtful direction and curatorial insight.

Get in touch.

How we will work together :

When working with our clients, we don’t just see ourselves as external consultants, but as an integral part of their team.

Our primary focus is to enhance the identity and appeal of brands and designers within the luxury hospitality sector, driving sales through immersive storytelling and bespoke commercial strategies aligned with their values and project ambitions.

All of our Brand Managers, whether focused on business development, design consulting, or creative strategy, bring years of experience across high-end hospitality, interior architecture, and collectible design. Their expertise is key to delivering tangible, lasting value and ensuring our clients stand out in an increasingly competitive market.